Small businesses survive or die on their marketing efforts. Blogging is a central component of Internet marketing and hence if you run a small business and you don’t blog you are likely to suffer at the hands of those businesses which do blog.

Blogging is essential to small businesses because it helps create “noise” about their products and services. It is this background buzz about your business that makes it easier to sell. That’s because your potential customers will already be aware of you as a result of your blog. Awareness is often half the battle in obtaining a customer.