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Small businesses survive or die on their marketing efforts. Blogging is a central component of Internet marketing and hence if you run a small business and you don’t blog you are likely to suffer at the hands of those businesses which do blog.
Blogging is essential to small businesses because it helps create “noise” about their products and services. It is this background buzz about your business that makes it easier to sell. That’s because your potential customers will already be aware of you as a result of your blog. Awareness is often half the battle in obtaining a customer.
Web 2.0 is hype, no question about that. This hype is leading to a hope. The hype and hope of Web 2.0 cannot be separated and discussed as either or, they constitute each other. The Web 2.0 technology is too good for democracy and participation to ignore or be afraid of. We have to deal with possible downsides, such as security risks and lack of accessibility in a large part of the world.
What is Web 2.0? Is it groupthink, a mindset, a paradigm, or a meme? Is it just some fluff or is it really hot stuff? Is it an IT-Bubble or is it the Hubble? As you know the Hubble Space Telescope is positioned outside the Earth’s atmosphere which allows it to take sharp optical images of objects in the distant space. At first everyone thought is was a bubble since one of the lenses was wrongly grinded. But against all odds the NASA technicians finally managed to switch the male functioning lens, and suddenly the astronomers were looking into a “new” space, sharp and crisp and with wonderfully displayed details.
The Web 2.0 discussion is, of course, about semiotics. A group of people decided to call certain aspects of technology and life Web 2.0. The reason was that they saw a fundamental change in web technology and web thinking recent times, beginning from the second half of 2004. They started a session to map out common features of that change. Most of these features already had a name like “collective intelligence” or Ajax. To be able to talk about these features as a group they had to give this group - or set or bundle of words - an superordinate term, a term, which did not already meant something else, a term that is strong enough to harbour the quite forceful subordinate terms. The word they choose connoted both to the software industry with their release versions and to the paradigm thought. The paradigm thought is conjured from a historical line of thinking, building on the thoughts of stages in development. Since they thought this was a new stage in the development of the Web they called it Web 2.0. Since then the concept has grown enormously. The reason for that growth is probably quite complex but would include the fact that we need bundled concepts to describe the time we live in. We cannot think without bundled concepts. The Web 2.0 word is quite neutral. It does not have a long history filled with lurking connotations.
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